International Business Research (IBR) is a research project affiliated with the University of Groningen (Rijksuniversiteit Groningen) and established and performed by students of the Faculty of Economics and Business. IBR focuses on Dutch companies that spot chances and want to exploit them in the growing economies of Malaysia and Thailand. We offer tailor-made research with an economic and business approach. This can vary from general market analysis to detailed partner research. Bringing you in contact with the right relationships is also something we offer. Local students will support the Dutch students to attain the right contacts.

Every year IBR conducts research in growing economies outside of Europe. These markets are often far removed from the Dutch business society regarding absolute distance as well as cultural distance. These countries are appealing due to growing economic activity in combination with a growing middleclass leading to an increase in the demand for Dutch products.

However, expanding to such growing countries is often harder than it looks at first sight despite the promising growth numbers. There can be enormous differences in culture, legislation, and the business environment. Therefore, a proper preparation phase is essential to answer questions such as the following:

  • How large is the market for my product?
  • Is there a proper distributor that satisfies my wishes?
  • Which stakeholders do I need to take into account when expanding to this country?
  • Which drivers motivate clients/consumers in this country to make certain purchases?
  • Is my product competitive enough compared to those of (local) competitors?
These are our strengths:
  • IBR is the cheapest option and reduces capital and labour costs for entrepreneurs
  • Tailor-made and delivered upon your wishes
  • Three professors provide academic input and join the research trip
  • Advisory Board provides us with valuable commercial input
  • Local students support our students with local input
  • Students are ambitious, think out-of-the-box and are better able to gather sensitive information from competitors


Nettelbosje 2, 9747 AE, Groningen, The Netherlands


IBR Malaysia & Vietnam: 
+31(0)50 - 363 3167

More contact info